ALLY + MONOPOLY
Ally
ALLY + MONOPOLY
When the idea of Ally Monopoly was green lit we were simultaneously pumped and terrified. Building an IRL AR game from scratch with up to a million dollars in prizes felt like a huge undertaking. Uh, it was and is likely the most intense and educational experience of my career. Fortunately, after 6 months of a full immersion into the AR world it went off without a hitch. For 10 days people interacted with the Ally brand through a Monopoly game that allowed Mr. Monopoly himself you leap out of squares right in front of you. Money should be fun. And that is exactly what this game brought to consumers in 6 major cities.
