Ally was struggling to get their brand recognized. Absolut had its bottle. Target had its bullseye. We needed to find our ownable ‘thing’ - something memorable, instantly identifiable and undeniably us. So we leaned into the one thing that couldn’t possibly be mistaken for a competitor. OUR NAME. Digitally, financially, personally, individually, historically, educationally… there’s “ALLY” in all of those words. Just like our customers have an ally supporting them in all their financial decisions.

(2021) TV, Online video, Print, IG Stories, Digital OOH